The Plague: An app that spreds information like a virus on social networks.
A new social networking app called Plague gives you power to decide what posts should go viral in your circle and beyond.
We all know what the term ‘viral’ means in relation to the Internet, but what if a social network took that idea literally? No, I’m not talking about a social network that somehow infects your devices with viruses: rather, I’m talking about a new social network called Plague that literally tries to infect the world with your content.
Plague works like this: once you share a simple content (i.e. simple text, a link, photo, or a video), the content will find the first four mobile devices with the Plague app installed that are closest to you. Once found, your content will be delivered to the recipients, and if they like your content, they can choose to pass the content along to the next four recipients closest to them (that also have the Plague app installed) or ignoring the content (which will ultimately hurt the spread of the content).
This cycle continues until people stop spreading it. Each content displays its ‘patient zero’ – where the content originated from – and comments on the content as well. Other than that? There is no option for following a user or even sending a message to an individual user. There’s only one goal: to pass along interesting content to four people in your proximity or ignore content you don’t find interesting.
This is what is so great about Plague. There’s no emphasis on ‘Liking’ this or ‘Following’ this person: instead, the sole focus is on sharing awesome content. Every user on Plague is on equal footing, and each person has the opportunity to spread great content just like every other person.
Plague is a fantastic concept that tweaks the way we think about social networking, but it could also have dire consequences if Deep Sea isn’t careful.
